Dished by Daily Hive Branding

Early July 2017, Daily Hive's food section turned into a new vertical called Dished, which I had the pleasure of developing the logo and branding assets for. I also worked alongside Graphic Designer, Winnie Yeo.

Check out the site here

 


PROCESS

Daily Hive (formerly known as Vancity Buzz), has always been known for it's articles covering the hottest new treats around the city. One of the next steps following the Daily Hive rebrand was to turn the food category into something even more memorable. 

An early concept on how to develop the food category was to create a video series called Put it in my Mouth. 

With the help of designer Caley Dimmock, we created a sales proposal title page which established the branding for the video series. The paint strokes and rough doodle-like outlines evoked the edgy look Daily Hive had established for itself.      Unfortunately, the video series was brought to a halt - but a new idea was born; Dished. The Daily Hive team began to brainstorm different verticals for some of their news categories and Dished was scheduled to be their first one.      The Dished branding was supposed to be bright, fun and mouth-watering, yet still edgy in a way that reflected Daily Hive's branding. 

With the help of designer Caley Dimmock, we created a sales proposal title page which established the branding for the video series. The paint strokes and rough doodle-like outlines evoked the edgy look Daily Hive had established for itself. 

 

Unfortunately, the video series was brought to a halt - but a new idea was born; Dished. The Daily Hive team began to brainstorm different verticals for some of their news categories and Dished was scheduled to be their first one. 

 

The Dished branding was supposed to be bright, fun and mouth-watering, yet still edgy in a way that reflected Daily Hive's branding. 

One of the first steps was looking up colour psychology around food. I was first tempted to go with the teal of Put it in my Mouth, however there was nothing about teal that related with food. Warm colours like red, orange and yellow are much more effective at stimulating hunger and thoughts about food.   Blues in general are not too effective at stimulating hunger, however bright turquoise is candy-esque and a colour that contrasts food colours quite nicely. 

One of the first steps was looking up colour psychology around food. I was first tempted to go with the teal of Put it in my Mouth, however there was nothing about teal that related with food. Warm colours like red, orange and yellow are much more effective at stimulating hunger and thoughts about food. 

Blues in general are not too effective at stimulating hunger, however bright turquoise is candy-esque and a colour that contrasts food colours quite nicely. 

An aesthetic that kept being thrown around in creative meetings was a collagey-pop-art look. I attempted a blend between the pop-art look, the paint strokes of Put it in my Mouth, and the chalkboard menu look that is found in many restaurants. 

An aesthetic that kept being thrown around in creative meetings was a collagey-pop-art look. I attempted a blend between the pop-art look, the paint strokes of Put it in my Mouth, and the chalkboard menu look that is found in many restaurants. 

After extensive colour and type exploration, I came up with these top 6 logo designs. The creative director was drawn to the bold contrast between the yellow, turquoise and black, which became the colour scheme designer Winnie Yeo and I worked with. 

After extensive colour and type exploration, I came up with these top 6 logo designs. The creative director was drawn to the bold contrast between the yellow, turquoise and black, which became the colour scheme designer Winnie Yeo and I worked with. 

An early concept but a lucky winner. Above is the final logo and brand identity of Dished. The bold drop shadow evokes both pop-art and the edginess of Put it in my Mouth, while the blue and yellow create a yummy pop of colour. 

An early concept but a lucky winner. Above is the final logo and brand identity of Dished. The bold drop shadow evokes both pop-art and the edginess of Put it in my Mouth, while the blue and yellow create a yummy pop of colour.