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IFHT Bear Doodle

This design was the result of Matt Dennison and Jason Lucas from IFHT Films doodling whatever came to mind when they thought of their youtube channel. I digitized their drawings, arranged them in a square then filled in the gaps with my own doodles and patterns. 

Get your own IFHT Hoodie here.

 

 

Process

To test this design concept, Matt Dennison and I spontaneously doodled with black felts on a square sheet of paper.  The next step was to get the IFHT team to doodle whatever came to mind when they thought of what their brand and community meant to them.  

To test this design concept, Matt Dennison and I spontaneously doodled with black felts on a square sheet of paper.

The next step was to get the IFHT team to doodle whatever came to mind when they thought of what their brand and community meant to them.  

Jason Lucas' doodles. 

Jason Lucas' doodles. 

Matt Dennison's doodles.

Matt Dennison's doodles.

Next, I vectorized the most successful doodles and arranged them in a square with the logo overtop.      I printed this image out, then filled in the white space with my own doodles and patterns. 

Next, I vectorized the most successful doodles and arranged them in a square with the logo overtop. 

 

I printed this image out, then filled in the white space with my own doodles and patterns. 

Once the page was filled in with dense patterning, I took it to illustrator to clean up and vectorize.     This was the final result.

Once the page was filled in with dense patterning, I took it to illustrator to clean up and vectorize.

 

This was the final result.